Location: Mumbai
Size: 60,000 sq. ft.
Client: Rustomjee
Status: In Progress
Connect Four is working on a complete integrated solution for Rustomjee Developers for a residential project in Dahisar.
We started the project with in-depth research of the area, the competition and the customer. Customer interviews and ethnographic research helped understand the need and aspirations of the target audience. Analyzing the competition in the area helped decide where the project should be placed in the market.
With this background, we developed a design mnemonic of verticality. The building design also reflected this, with the plan having two three BHK flats per floor for the firstFifteen floors and one premier Four BHK flat per floor on the upper five floors. Care was taken to introduce Pooja Rooms and extra storage space as per end user reviews. Interaction spaces like gardens, children’s play areas and lounges for the residents are planned, as being seen and interacting with neighbours is a prime concern in this group.The lower two floors have parking and a large space for commercial activity.The upper deck is the primary space for residents interaction and includes a space for Leon’s world, an exclusive Rustomjee initiative for children, where the multiple intelligences of a child are nurtured. Connect Four also worked on initial visual ideas for positioning the project in terms of a name and a logo.All interior spaces will also be developed within this integrated approach.