Location: Mumbai
Client: Majithia Constructions
Status: Completed
Majithia Constructions is an established real estate brand with a presence of over 50 years in Mumbai. Having constructed a number of prestigious landmarks in the city in the form of high rises, residential apartments, office complexes and townships, Majithia Constructions has immense experience in the field.
As the second generation of the company takes over, newer ideas and aggressive marketing is required to mark a position in the highly competitive industry. The project involved creating a brand and communication platform for Majithia Constructions and establishing them as a developer who have contributed to the Mumbai skyline.
Internal introspection, competitor assessments and consumer behavioural research was done followed by the articulation of a brand and communication strategy. Corporate brochures, project brochures, a renovated website and corporate presentation were created to communicate the re-defined brand to the outside world.