In collaboration with Jigsaw Brand Consultants, we embarked on an ethnographic study of the city of Bhayandar to understand the lives of people living there. What motivated them to buy a house, what they were looking for in a new house, their hopes and aspirations. We started with conducting primary research amongst families and used the data collected to mine insights about their lives. We organized these insights into broad categories and then developed Architectural solutions for them. This helped us set the standard for design for the various residential projects we are doing in that neighbourhood.