Location: Mumbai
Client: Teraa Incognita
Status: Completed
Terraa Incognita is an exclusive experiential travel company that specialises in high end customised experiences for a niche customer base. The company emphasises that it is not into 'travel' but into 'experiences' and promises to bring back the deep rooted emotions associated with individualised and personalised travel planning.
We were involved with developing the brand concept and strategy and also developing the brand identity, name, tagline and applications of the visual identity. A comprehensive brand manual was also created to translate and document the essence of the brand and preserve it for times to come.
The brand name 'Terraa Incognita' is the untraveled, untrodden territory by man. The visual identity of the bird symbolises the aspect of freedom that was intrinsic to the brand. Using an earth palette, we have created a unique 'travel diary' style typographic visual language throughout the stationary which carry narratives of the out of the world experiences one has when one travels.
