Location: Kanpur
Client: G.D. Goenka School
Status: Completed
The G.D.Goenka Group of Schools, New Delhi have opened a new franchise in the city of Kanpur. Positioned as a leading international school in the city, G.D.Goenka promised a whole host of facilities and infrastructure in Kanpur to provide cutting edge education to the students of Kanpur.
The project involved conducting a research on the educational landscape in Kanpur. After identifying competitor schools and their relative positioning, a corporate brand strategy was formulated. The corporate brand strategy was translated across brand collaterals such as brochures, website, advertisements in print, advertisements in hoardings and various other branding requirements for the school.
